I visit a lot of websites. I’m online virtually all day, whether I’m working, browsing for products or catching up on social media. I look at websites on my large desktop monitors, one any one of my laptops and even on my smartphone. Though, I rarely look at websites on my phone for more than contact info, directions or to quickly checkout a restaurant menu.
This morning on a phone call, a new client said, after trying to explain what he wanted to do, “I may be over-thinking this.”
I give the advice, “Don’t over-think it!” quite often. This is not to devalue a project or the client’s opinion. And, this is not to tell people not to think about something at all. Sometimes, a client needs a little nudge to get out of his or her own way.
Every couple of years, I read an article about “the end of the business card.” I’ve been designing and producing business cards for a long time, over 20 years, and I can confidently say that there has been no “high tech” solution that is more convenient and effective than taking somebody’s business card and slipping it in a pocket–possibly dog-eared as a reminder to follow up.
It is easy to discount design when developing a business, a product or even a service. But, the way things look and feel not only affect how people respond, but also how things work and may even be cost effective.
As this recent Inc. magazine article (link below) addresses, infusing exceptional design into a business or product can make a huge difference.