It is easy to discount design when developing a business, a product or even a service. But, the way things look and feel not only affect how people respond, but also how things work and may even be cost effective.
As this recent Inc. magazine article (link below) addresses, infusing exceptional design into a business or product can make a huge difference.
LINK: http://www.inc.com/issie-lapowsky/study-good-design-matters-business-performance.html

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