DESIGN ISN’T JUST ABOUT PICKING SWATCHES

It is easy to discount design when developing a business, a product or even a service. But, the way things look and feel not only affect how people respond, but also how things work and may even be cost effective.

As this recent Inc. magazine article (link below) addresses, infusing exceptional design into a business or product can make a huge difference.

LINK: http://www.inc.com/issie-lapowsky/study-good-design-matters-business-performance.html

Larry Bloom

About Larry Bloom

In addition to being the editor of the BOC | NETWORKING blog, the host and facilitator of all BOC meetings and events, as well as the Vice President of the prestigious Highland Park Chamber of Commerce, Larry Bloom is the President of ATI Graphics, Inc., a Highland Park, Illinois based branding, graphic design and web development and consulting firm established in 1997. In a crowded field of branding and web consultants that have materialized to capitalize on an expanding industry, Larry Bloom stands apart. With 16 years of web development and over 20 years of design and branding under his belt, Bloom eclipses many of today’s “experts” by offering a modern eye for strategy and a “pre-web” sensibility about business and marketing. Over the years, he has helped businesses make millions of dollars by educating clients on effective messaging and the difference between a web site and a web presence. Bloom's "On-Demand Advisor" program offers great value to clients. You can learn more about ATI Graphics, Inc. at www.atigraphics.com

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